For the reveal the The Urban Rebel, Cupra wanted to do something really special, that's why reality was combined with virtuality. In each seat they left a pair of VR glasses and at the indicated moment, they were able to live an immersive experience with which they could even "drive" the car and go around the circuit, before leaving and exploring a futuristic version of the streets of the neighborhood the youngest and most modern in Barcelona, the Raval. Apart from the originality of the idea, the remarkable fact is the coordination of 600 VR glasses, which had to work simultaneously and synchronized. It is a "historical" milestone, since the only time that so many glasses have been synchronized at the same time was at a Facebook event.
VISUAL CONTENT: blit.CLIENT: CupraAGENCY: Vampire StudiosEVENT PRODUCTION: Dicom360 SHOOT PRODUCTION: Garage FilmsSOUND DESIGN: Sound Object