MTB WORLD CHAMPIONSHIPS | OPENING CEREMONY

The 2024 MTB World Championships kicked off with an unforgettable opening ceremony, with blit. brought in to take it to the next level. Our mission was clear: to create something fresh and unexpected—not just for Andorra, but for the global MTB community.

As a full blit. production, we handled every detail, from stage design to overall concept and script, and collaborated closely with the dance companies to craft the experience. Working hand in hand with Esbart de les Valls del Nord and Líquid Dansa, we co-created their choreographies, designed the lighting, and curated the music and sound design, ensuring every element flowed seamlessly.

At the heart of the show was the story of an Andorran boy dreaming of becoming a world champion. This narrative was deeply tied to the history of the Pal Arinsal Bike Park, which hosted its first World Championship in 2015. The boy’s journey mirrored the park’s growth and determination over the years, both evolving side by side to reach this milestone.

To bring this story to life, we developed a video and visuals inspired by the bike park itself. Using sketch-style graphics and hand-drawn lines, we captured the raw energy and essence of the sport—the trails, the speed, the imperfections, and the movement that make MTB so unique.

The ceremony seamlessly blended this powerful narrative with breathtaking performances, enhanced by visuals and light choreography that tied everything together. The evening culminated in the traditional parade of flags and an emotional announcement from Greg Minnaar, who revealed that this would be his final World Championship.

It was a celebration of MTB, its history, and the dreams it inspires.

VISUAL CONTENT & TECHNICAL PRODUCTION: blit. 
CLIENT: Grandvalira & Uci
ARTISTS: Esbart Valls Del Nord & Líquid Dansa